The rainbow is also a positive and joyful expression of some of our inclusion values and I think that one of the primary reasons the idea resonated so immediately and so profoundly with us was the form - the connection from an aesthetic design point of view. There is the resonance with the rainbow logo that's been part of our identity for many years. The colors were splashed on stairs, walkways, coffee cups, and even a stage with a rainbow arch used for an employee-only Lady Gaga performance.Īpple's departing design chief Jony Ive recently reflected on the rainbow's significance: MacRumors concept Apple's rainbow or "six-color" logo made its debut on the Apple II computer in 1977 and was widely used until 1998, when it began to be phased out in favor of a monochrome Apple logo similar to the one used today.ĭespite not officially using its rainbow logo in over 20 years, Apple has continued to embrace its colors over the years.Īpple Park was recently decorated with the colors of the rainbow logo in celebration of the formal opening of Apple's new headquarters, and as a tribute to Steve Jobs.
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